GMAC Real Estate

Steve,

I wanted to give you an update on activity in the Dilbeck Realtors Arcadia Office.....When I started your class, I was new to management in real estate.....I didn't have a clue as to how to build this office but I did have a vision of what I would accomplish......
I am definitely on my way and have been since 2002....I want to thank you for the input and direction of your program....I believe it was and is very instrumental in my continued progress.....May, 2002.....I had over $19M in Sales Volume.......April, 2004, $27.2M .....I now have 45 agents and this morning I kicked off the "Business Opportunity" agenda you presented to us.....I've tweaked it and made it my own but your format is alive and kicking......THANK YOU STEVE...........

Ann Krauter

Ann Krauter

Steve and Managers,

It does work! While doing the second interview and reviewing the compensation package, my candidate (newly licensed) really got focused on the fact that we didn't have a 100% option.

I stopped the process and said that if that was the most important thing to her, and if she saw no value in our methods that she should go directly to a company offering just the 100% option, because nothing else matters!

I reviewed that the reason we were meeting today is that she had expressed a desire for how we do our business, and since this is about helping her make a good decision there is no reason for us to continue if commission is the only matter!

No selling on my part (which I would have done before)! Well, she decided that our value package is important and we proceeded on and I think she will join us.

I know it's hard to change the way I've been doing things for 20 years, but there are techniques and skills an old dog can still develop!

So "Keep on Truckin' "!
Mike

Don arrived at 9:55 a.m. I introduced myself, complimented him for being on time and led him to the appropriate place. (how did I do Steve Friedman???)

I was immediately impressed with him. Polite, professional and well dressed.He presented me with his resume. A graduate of UC Berkeley with a Mastersin Public Health, (1972) and Bachelor of Arts in Psychology from UC Berkeley . He is currently a substitute teacher for K-12. He does want to
go into real estate as a full time career.He would like to be with Dilbeck Realtors in our Pasadena office. He has a call into Ray Wells.

I did my presentation with the "hard copy" of the material that was prepared for the managers. (thank you to the committee that worked on these materials)He had a few questions in between, as well as a few questions after. He emailed me a thank you for taking the time to meet with him, as well as he
emailed me and Ray with the questions and answers to the 14 questions from
the Character Book.

West told me today, when we were at the Pasadena Hilton, that both he and Ray had their 1st appointment with him and have a 2nd appointment planned
with him on Friday.

Subject: Friedman Experience

Mark, Just had the most interesting Friedman experience. Interviewed a guy a couple of weeks ago and determined that I did not want to hire him. I left him a message that I had decided to hire another candidate. I just got a call from this guy and he is BEGGING me to hire him! He's telling me about all the business that he has in the hopper etc. I told him that I would keep his number and if we had an opening next month, I would call him.

Pass this on to Steve

Jerry Bolin
Dilbeck Realtors GMAC Real Estate

I appreciate all that you have done to help further me as a person and a manager.
Your leadership and mentoring are without question very valuable to me personally.
Best wishes and God bless.

West J. De Young
Sales Manager/Pasadena Branch
Dilbeck Realtors GMAC Real Estate

Long time no talk. I just wanted to take a moment of your time to thank you for my success.

I left the Prudential Co. three months ago and joined GMAC Park Place Realty as the Sales Manager. I opened a start up office and in the first 30 days, filled the office with 23 (good hand picked)agents. Three weeks after opening I ran out of room and had to lease the building next to us, and have signed contracts with 11 additional agents to join us as soon as the TI's are done.

The owner of GMAC Park Place Realty was shocked and apprehensive my recruiting goals. Thanks to you I've exceeded those goals and made him a believer of the Steve Friedman Technique.

I have forwarded your order form to Mr. Danny Schwa and hope he takes advantage of this training for his other offices.

Dennis Brock Manager
GMAC Park Place Realty

THIS IS GOOD STUFF!

Mark Dilbeck

I thank you for your ideas that provoked me to not only be a better manager but additionally, a stronger agent and a more rounded person all around (not because I ate too much of the lunches).

Some of the concepts and techniques that you promote transcend the boundaries of the intended application and I know I will be a more articulate person through the use of them.

I appreciated perhaps most of all your candor, the ability to look directly in the face of your clients and say, "Hey you need to rethink the way you are doing things, you are weak here."

I am looking forward to being accountable as well as more successful. Additionally, I am looking forward to our next pow wow.

Have a great day!

West De Young
Dilbeck GMAC Real Estate

Once again, I want to let you know how positive I am about our three days with Steve & the wonderful attitudes I felt throughout the three days.

I'm very proud of all who attended and am very excited about the results we will achieve as we begin to implement the program.

Mark Dilbeck
Dilbeck GMAC Real Estate

She was a new licensee to practice on. Had the applicant ask about commissions...I told her "We will go into that in our second meeting, if we think its a good idea to have one. There is no point to telling you about commission levels if you and I agree that there is no compatability between us and I'm not going to offer you a position with our company". Can't believe it... she says "Oh,O.K. that makes sense!"

Thank you for the tools.

Jerry Bolin
Dilbeck Realtors