From
REAL Trends E-mail Update Apr. 29, . . . #525
Apr. 29, 2003
=====Househunt adds recruiting feature to program=====
A recent survey of real estate managers compiled by
real estate consultant Steven Friedman showed
that while 96 percent believe that recruiting is a critical
task,
79 percent of these managers perceive recruiting as an
overwhelming challenge they cannot fix, control or manage.
And 86 percent of them cannot easily present why their
organization is different or what value they offer agents.
As such, HouseHunt, Inc. has augmented its Total Internet
Marketing (TIM) for Brokers program with a new recruiting
module. This exclusive program provides offices with
a comprehensive, fully customized package that systemizes
recruiting and allows offices to target specific agents
in specific markets.
"For years, most brokerages have taken a 'shotgun
approach' to recruiting," said Mike Bearden, president
of HouseHunt, Inc. "TIM for Brokers gives them an
opportunity to target productive experienced agents and
up-and-coming new agents rather than just filling desks.
With the tight margins of today's industry, per agent
productivity is
becoming even more critical."
For more information, contact Rich
Hudson at 888-832-2244.
=====Editor's Note: REAL Trends Institute=====
To assist leading brokerage firms with the development
of talent for the future, we are pleased to announce
the REAL
Trends Institute. This six-month program will provide
participants with an in-depth review of the basics of
leading a full-service residential real estate company
for the future.
The faculty is comprised of time-tested leaders in their
respective areas. Our experts include Rich Cope, former
CEO
of Arvida Realty Services, on cross marketing; Larry
Kendall, CEO of The Group Inc, on leadership and communications;
Anne
Randolph on marketing and branding; Sherry Chris, executive
vice president of Royal LePage, on technology and operations;
Steve Friedman, expert in recruiting techniques; George
Eastment, executive vice president of Long & Foster,
on financial analysis and planning; and James Weger,
expert on risk management.
The program begins with five days in Denver with the
faculty. After that, students will have five months of
work at home before taking a follow-up trip to Denver
to present their business plans for their own organizations
to their peer
group and faculty members.
Classes are limited to 15 people. There are a limited
number of spots remaining. To learn more about the REAL
Trends
Institute, call Doniece
Welch or Steve Murray at 303-741-1000.
(c) REAL Trends, Inc.
Denver, 2003
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